---
title: About Us
description: "Thinking Cap supports many distinct learning activities. We also have a system of equivalencies to track when different activities can substitute for one another in your curriculum. If you use only one type of…"
created: 2025-03-24
updated: 2025-03-24
authors: ThinkingCap
topics: [About Thinking Cap]
status: published
canonical: https://console.thinkingcap.com/guest/About-Thinking-Cap/Company/about
type: page
source_url: "https://www.thinkingcap.com/about"
lastmod: 2025-03-24
scraped: 2026-08-19
herotitle: "Hello, We’re Thinking Cap"
subtitle: Passionate, trusted, attentive
heroimage: "https://thinkingcap.blob.core.windows.net/demolearnerview/00000000-0000-0000-0000-000000000000/advanced/banner_about.jpg"
---

Thinking Cap supports many distinct learning activities. We also have a system of equivalencies to track when different activities can substitute for one another in your curriculum. If you use only one type of activity, you won’t be overwhelmed by seeing activities you don’t need. If you need to grow beyond one activity, we can easily give you what you need when you need it.

```feature
icon: heart
title: We’re passionate about what we do
description: Thinking Cap is our logo and our ethos – there is science, magic, and just a bit of whimsy in our Thinking Cap, in us, and in our clients.
```

```feature
icon: shield-halved
title: We’re a trusted source for innovative learning solutions
description: Since we started in 2001, we’ve delivered superior learning management solutions to corporate, higher education, and not-for-profit clients on four continents. The result is that we have helped hundreds of thousands of learners expand their knowledge, skills, and expertise.
```

```feature
icon: seedling
title: We’re care about your training and always listening, learning, and growing
description: Every year, we head to Toronto Island to hold a voice of the customer session called [Thinking Camp](https://www.thinkingcap.com/thinkingcamp) with our customers and friends. We listen to the customer experience, look for new and innovative ways to provide customer-focused learning solutions, and brainstorm the direction of the Thinking Cap system and the company as a whole. These listening sessions ensure that we continue to be the transparent, honest, and visionary solution our customers trust.
```

## What Sets Us Apart

```feature
icon: bell
title: The attention you deserve
description: Your company represents your unique innovation. Thinking Cap spends time getting to know you and your team, learning about your vision and priorities, to help make sure our learning solution provides the service and support you need to succeed.
```

```feature
icon: circle-check
title: The solution that's right for you
description: Since we started in 2001, we’ve delivered superior learning management solutions to corporate, higher education, and not-for-profit clients on four continents. The result is that we have helped hundreds of thousands of learners expand their knowledge, skills, and expertise.
```

```feature
icon: toolbox
title: The customization you want
description: Our solution is powerful enough to meet 90% of your needs straight out of the box. What really sets us apart is the attention we provide the remaining 10%, which is where much of the finely tuned customization lives. If it’s right for your business and meets your needs, we can add new rules, new reports, or entirely new functions. Whatever your business needs from its learning solution, we can give you.
```

```feature
icon: money-bill
title: Clear pricing that fits your budget
description: We know that you need to get the most out of your budget. No matter the size of your business, we can provide an affordable learning solution for your business. All our pricing reflects the total cost of the LMS with no hidden prices or add-ons. What you see is what you pay.
```

```feature
icon: ruler-combined
title: Standards you can live with
description: Our learning solution meets all industry standards for learning, security, and usability. Thinking Cap was the second LMS to be SCORM 2004 certified, and we are active contributors to the ongoing development of the standards and best practices in the LMS industry.
```

```feature
icon: handshake
title: The partnership you need, every step of the way
description: We learned our craft by relentlessly exploring every part of our industry. We’ve built ideas, dismantled them and rebuilt them, burned our fingers, and navigated our way out of dense forests of complex concepts, all to learn about what we can do to become better every day. When we learn, we can help you learn better, and our success becomes your success.
```

```feature
icon: globe-americas
title: Languages and Localization
description: We understand how your brand is more than just colours and logos. We allow you to choose how you would like to communicate with your learners. Using a different term to call your courses? we can adapt! Also, our user experience is available in 26 languages to communicate with your learners.
```